Biolage VolumeBloom Shampoo plumps the finest of hair and provides long-lasting bouncy volume to your locks. Formulated with nature’s expanding cotton flower, this volumizing shampoo lifts hair from the root and makes fine hair easier to style. This Biolage shampoo gently cleanses hair, without stripping, and adds up to 70% more volume after just one application. Paraben-free and suitable for color-treated hair, users will notice a lightweight volumizing shine to hair after using this shampoo.