American Crew Forming Cream is a medium hold styling cream for men that thickens and adds natural shine to hair. Formulated with a blend of Lanolin Wax, Sucrose, PVP Copolymer and Glycerin, this American Crew forming cream moisturizes hair shaft while it provides shine and body to your hair style. Easy to use, this men’s styling product can be worked into any hair style and is great for all hair types. The American Crew forming cream is great for easing new users into the art of styling.