American Crew Firm Hold Gel is an alcohol-free and flake-free men’s hair gel that adds thickness and shine to hair. Formulated with thermal protectants, PVP Copolymer and Vitamin B5, this American Crew hair gel avoids drying the hair and scalp and prevents flaking while providing superior hold and shine. The firm hair gel adds body and fullness to hair, as well as easy distribution through hair for a quick style.